While photography isn’t core to your work as a graphic designer, being competent with a DSLR is an incredibly useful ability for a designer to have. So much so we picked it as our top way to upgrade your design skills in 2018. For beginners who are brand new to photography (or just need a reminder), this DSLR cheatsheet is a handy resource.
If you can offer your client good photography to supplement the project, that might just be the thing that sets your apart from others pitching for the same work. These 10 hot tips will show you how to get things right.
01. Listen to your client
First of all, always remember the client is king – their happiness is essential to any project. Find out exactly what look and feel they want, and the message that they wish to convey. Then use your design knowledge and skills to transfer that into the images you take.
You’re in a great position to keep the photography complementary and in-line with the brand’s image, so use all your creative direction to its full advantage.
02. Keep retouching invisible
Retouching can be a fantastic way to iron out imperfections. However, any retouching work should be completely invisible to any future viewer. When it comes to retouching, less is more.
If a heavy amount of retouching is required, make sure you get a good second opinion on the finished outcome. The most powerful images are created with good photography and minimal retouching, so always try and get the result you want in the initial image, rather than relying on later work.